Hi! I’m Lisa, a Creative & Content Strategist and Social Media Marketing Manager with 9 years of hands-on experience helping brands grow online. I plan, craft, and manage social media strategies, specializing in the strategic aspects of campaigns. >> Explore my work below to learn more about my skills and impact.
FEATURED WORK
SKILLS
Content Strategy
Content Direction & Storytelling
Content Creation & Editing
Social Media Management
Analytics, Insights & Reporting
MOTIVATION
More than just a job, social media marketing is about bringing a brand’s story to life and creating meaningful connections with the right audience. From strategy to execution, every campaign is an opportunity to blend creativity with data to achieve impactful results. As the digital world grows, so do the opportunities to shape a brand’s presence — meaning the sky's the limit.
Lisalucin
WORK
FREELANCE - MULTIPLE CLIENTS
2024-Present | Creative Strategy, Content Strategy, Social Media Management
I develop and manage creative and content strategies for small to medium-sized brands, covering everything from strategy and creative direction to content creation, daily social media management, and performance optimization.
FREELANCE - SMM AGENCY
2021-2024 | Social Media Strategy, Content Creation & Management
Contributed to managing social media accounts for small to medium-sized brands by supporting strategy development, content creation, UGC, influencer collaborations, and performance tracking to improve engagement, reach, and conversions.
NUNI - BRAND
2019-2020 | Social Media Management
Managed social media for a fashion brand, including content planning, coordination with developers and agencies, and influencer campaigns to grow reach and visibility.
MILK AND HONEY - BRAND
2017-2020 | Founder and Managing Director
Founded and managed the fashion brand Milk & Honey (online and physical store), overseeing product development, online presence, content production, and influencer partnerships to grow visibility, engagement, and sales.
NORMAN & BELLA - BRAND
2015-2018 | Social Media and Operations Management
I supported global brand growth by creating and executing social media strategies, managing influencer collaborations. Executed seasonal design concepts hand-in-hand with the designer and managed cross-team communication to ensure seamless execution and timely delivery of projects, while overseeing website and CMS management.
CLIENTS
ABOUT ME
With 9 years of experience as a Creative & Content Strategist and Social Media Marketing Manager working with small to medium-sized brands and clients, I focus on creating and executing content strategies that engage, inform, and inspire. Copywriting and SEO excluded, I thrive in creative direction, content creation, and campaign management that align with a brand’s goals. My passion is turning ideas into measurable results, engaging the community, and making a lasting impact — and that’s what keeps me on my toes, along with my 7-year-old son. ;)